1

2

2018.10.05

Creative Reference: Linear Motion

For this month’s staff post, designer + animator Koda Ko lets us peek inside her creative process for our latest Verizon 5G anthem.

 

The following mood board is an exploration of simplicity and motion, built from designer + animator Koda Ko’s initial creative exploration for a brand film we recently created for Verizon.

Ko has spent the past few weeks working with our friends at McCann, AD Benjamin Nichols, and a support team of designers, animators, and producers to create a high-impact anthem introducing the nation’s first 5G ultra wide band Internet service. 

The anthem uses linear motion as a through-line, connecting compelling visual metaphors and simple, imaginative illustrations to drive home the brand’s dedication to innovation and connectivity.

To see the end result, click here.

1

2

3

4

5