Creative Mentor Series: Inside the TBS Rebrand with Design Director Nadia Husain
In 2020, successful rebrands are about so much more than just color palettes and cool logo designs. Sure, visual appeal is often the first box designers have to check, but what about ownability, elasticity, cultural relevance, and multi-platform impact?
This week in Clio Entertainment’s Creative Mentor Series, design director Nadia Husain pulls the curtain back on her process for developing a fresh identity for TBS, which evolved earlier this year from a comedy-first cable network to a cross-platform destination for irreverent, intelligent, cross-platform entertainment.
In the 16-minute virtual presentation, Nadia gives us a behind-the-scenes look at three contextual boxes she believes are necessary to build effective brand communication systems in a post-2020 world, and walks us through how she ultimately checked those boxes in this very cool project.