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2019.10.30

CNN Business: HBO Max Goes ‘All In’ On Its Big Genre-Driven Streaming Bet

Yesterday, huge news dropped around WarnerMedia’s soon-to-debut streaming service — HBO Max. We’re proud to have been one of the agency partners who worked hard to help bring that vision into reality.

As CNN Business reports:

“HBO Max — due to launch in May 2020 — unveiled a mix of original titles and acquisitions, with an emphasis on projects that enjoy cultish devotion…”

The AT&T-owned company also announced this week that the service will cost $14.99 a month when it comes out, and is going all-in on a “cradle to grave” superfan-focused strategy designed to compete head-to-head with streaming rivals like Disney+ and Netflix.

Here at Trollbäck+Company we helped develop aspects of the brand strategy, the logo, visual identity, and animation that will bring the new service to market. We’ll keep you updated on that part soon. Until then, check out CNN’s full report on the upcoming launch here.