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2019.01.28

Adweek: The Move Away From Computer-Generated Video Shows Consumers’ Appreciation for More Realistic Content

“There’s a growing appetite for something different to the ubiquitous polished, computer-generated look. It turns out, we love imperfection, and the smartest brands are picking up on that.”

For all of you in-camera enthusiasts out there, ECD Elliott Chaffer has a new piece Adweek talking about how more and more filmmakers are analog in 2019. Read it here.