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2017.12.31

Year in Review: Trollbäck + Company’s Top Projects of 2017

As the year draws to a close, Trollbäck + Company’s top creatives took some time out of their daily design, strategy and content innovations to give us their thoughts on the work we’ve done over the past year.

It’s been a busy 12 months in the studio, from envisioning the future of entertainment with brands like Oxygen and Universo to tackling dynamic new visual identities with the NFL Network.

In the spirit of the New Year and year-end reviews, below are our thoughts on three of Trollbäck’s most-talked-about projects of 2017.

Brian Bowman, Creative Director
Favorite Project: MTV

“It was really exciting to be able to change an iconic brand at that level. At one point, it seemed like Rosie might actually get to change the MTV logo itself. That didn’t end up happening, but we did end up creating a system for a global brand that worked on so many different levels.”

See the case study here.

Rosie Garschina, Creative Director
Favorite Project: AICP

“I love how Brian was able to take a simple geometric logo and break it apart to create these tiny sculptural worlds. It showcases Brian’s experience as an architect and electronic musician and is so restrained and timeless that I’m sure it will be a piece we continue to reference years from now.”

See the case study here.

Alex Moulton, Chief Creative Officer
Favorite Project: SYFY

“This was the first time a network has come to us to talk about how sound can influence all of its other platforms. I think it’s so important to start thinking now about presences in places like Google Home and Alexa, and how they can create a consistent resonance with their audience.”

See the case study here.