For Climate Week in September, we helped We Mean Business create a spot to illustrate the progress they have made toward ending climate change.
Since last year, the coalition has gained upwards of 500 business partners, all committed to improving the health of our planet. A continuation of the animations we created last year, we built upon the foundation of a timeline, visualizing when businesses and world leaders have joined the cause. The spot is designed as a linear journey through time, moving forward graphically as the events take place. We introduced new and updated iconography, while preserving the look and feel of the prior campaign branding.