The New School
Mission + Vision
© 2015

Our collaboration with The New School in NYC is a visualization of their "Design Inspired Process". The film premiered at the unveiling of the excellent new branding by our friend Paula Scher of Pentagram.

We were asked to express the new vision with the notion of 'Tabula Rasa' - the blank slate that is waiting to be filled with sensory experiences. Innovative visual techniques illuminate the core elements of the multi-disciplinary curriculum and the perpetual innovation the school has undergone since its founding in 1919. The film resides on the New School's rebranded website.

Paula Scher introducing the new branding at the launch event at the New School
Making Of
Getting back to basics and mixing it up gave this film its true soul. The creative process involved re-creating the new logo by hand and projecting and re-filming animations in real environments to fill the frame with human presence.