Function + Form
© 2012

SVT2 was one of five networks we had the privilege of rebranding all in one year.

We returned to our roots for the comprehensive rebrand of Swedish PublicTelevision (SVT) that consisted of designing the on-air look for five channels. After about a year in production and mangled Swedish flying around in the New York office, SVT2 launched its new brand identity along with SVT1, SVT2, SVT24, Kunskapskanalen (a Knowledge and Learning Channel) and the Kid’s Network Barnkanalen in one swoop. Needless to say, this project was near and dear to our hearts and we had a great excuse to hang out in our country’s cultural birthplace, Stockholm.