World Science Festival

Brief

Create opening sequences and event collateral to support the World Science Foundation’s mission of educating and inspiring the general public.

Challenge

Develop visual narratives that communicate the relationship between science, technology, and the humanities through motion and sound design.

Results

Five experiential films help generate brand awareness for the WSF festival, attended by over 1.5 million professionals, educators, and science enthusiasts since 2008.

Services:

+ Animation + Experiential + Music + Sound Design

WSF 2012

Inspired by the work of mathematician Alan Turing, our 2012 open integrates code to explore the relationship between math and nature. We abandoned traditional animation software and instead explored the beauty of generative formulas, visualizing written lines of code using C++. The data transforms into beautiful motion curves, blurring the line between art and science.

WSF 2010

Taking cues from mathematical line charts, we used formulas to generate mesmerizing visuals. Simple lines transform into atoms, orbits, and arcs to communicate themes of research, education, and exploration. Their movements and fluctuations are driven by a thrilling original score by Michael Montes, our audio collaborator on several of the opens.

WSF 2009

Our 2009 festival open is a slow-dive into the world of music, molecular structure, and entire ecosystems. The sound design, featuring dreamlike piano music and ambient aquatic sound effects, takes the viewer on a seamless journey from abstract particles to an underwater seascape and up into the sky.

WSF 2008

For the first annual festival, we took audiences on a linear journey through a series of particle transformations. With each elemental transition—from a simple dot, to a plume of smoke, to a shower of graphic squares—a new audio track is added to build the sound and propel the animation forward.

WSF Kids and Families

Our second open for 2012 was by kids, for kids. For their two-day slate of family-friendly programming, 14-year-old August Trollbäck transformed a simple spiral into a “Big Bang” moment, generating a swirling CG star field driven by high-energy beats.