We Mean Business

Brief

Grow a global coalition of businesses who are committed to fighting climate change by investing in green technology initiatives.

Challenge

Design visual communication to show how renewable energy is both good for the environment and a driving force for economic growth.

Results

Campaigns built on iconography and infographics illustrate the positive impact of sustainable practices, gaining the coalition 500 new mission partners in one year.

Services:

+ Animation + Copywriting + Illustration + Music

World Bank Campaign

We Mean Business partnered with the World Bank to raise awareness for climate change and its impact on the planet as well as market futures. We crafted mission-driven narratives that communicate the social and fiscal benefits of green energy investing using simple iconography and animated infographics. For Climate Week the following year, this visual language was extended to illustrate their growth.