TED

Brief

Create engaging show opens for TED conferences that live at the intersection of technology, entertainment, and design.

Process

Celebrate “Ideas Worth Spreading” with motion graphics that communicate the unique themes of each lecture series.

Solution

Over a dozen collaborations chronicle the evolution of TED, whose talks have been viewed more than a billion times since going online in 2006.

Services:

+ Animation + Experiential + Live Action + Sound Design + Typography

TEDGlobal 2011

“The Stuff of Life” was held in Edinburgh, Scotland, and explored the dynamic relationship between nature, science, and technology. Abstract forms grow into complex 3D structures – both organic and manmade – that highlight the evolution of design and thought.

TED2010

“What the World Needs Now” explores the idea of innovation. We reimagined the creative process as a physical space: a garage where ideas are literally made, and switched on. Themes of the talks are encapsulated by words and imagery in 3D light boxes, creating virtual “exhibits” that merge science and art.

TED2009

An opening sequence, speaker slates, and other collateral celebrated the reveal of new, fresh ideas for “The Great Unveiling.” Twelve inspiring words were assigned a unique motion behavior, used to animate ticker tapes of typography that evolve into dynamic forms.

TEDGlobal 2009

“The Substance of Things Not Seen” asked presenters to ideate around the concept of invisible forces and inner-workings shaping the world around us. This open presents a macro to micro view of the world, with pixels of light gravitating toward Oxford before resolving into the TED logo.

TED2005

For this talk series, “Inspired by Nature,” we visualized flowers as kaleidoscopic graphics. The imagery and animation explore patterns found in nature and the subtle, mesmerizing movement of flowers in bloom, backed by a riveting blend of insect noises and percussive instruments.

TED8

1998’s epic open continues our tradition of concealing names within seemingly random type sequences. A symphonic score orchestrates orbiting rings of black and white type, with red letters aligning to spell out the organization’s main tenets.

TED7

In one of our earliest pieces for TED, playful scrolls of bold type conceal the names of speakers within random sequences of letters and 7s. The tickers hint at the broader themes of the conference, before resolving into the logotype.

TED2003

“The Future Belongs to Those Who Create It.” Our open for the conference takes us inside the mind, where a universe of ideas is constantly evolving. The visuals combine code, art, and science, all jostling to a discordant soundtrack that finds harmony with the logo reveal.

TED NYC

Wireframes meet typography in our 3D visualization of New York City. Look closely and you will see the names of industry thought leaders who headlined these talks in 2004.