Create a comprehensive brand package for the Manhattan Neighborhood Network's new all-access cable channel and digital platform.
Develop a name and visual identity that reflects the borough’s energy and diversity, and provides essential information for building community relationships.
NYXT.nyc connects Manhattan residents from FiDi to Washington Heights, with on-air and digital content culled from more than 60 community partners and organizations.
+ Animation + Brand Architecture + Brand Guidelines + Brand Identity + Digital + Iconography + Logo Design + Naming + UI Design
Naming and Logo
NYXT reflects the channel’s mission to share “what’s next” with on-the-go New Yorkers. A modern typeface and color gradient celebrate the city’s diversity and range of community voices.
The navigation system features active sidebars and menus that communicate the programming slate and track segment duration. Supplemental information on events and content lives alongside the footage, inviting viewers to connect with partner organizations to learn more and engage in their communities.
A glyph system of Xs and arrows guide the viewer’s eye to the what, where, and when of upcoming events and programs. The designs were developed in tandem with the logotype and reflect NYXT’s progressive attitude.
Besides traditional cable broadcasting, all of NYXT’s content lives online and is available to livestream. Our branding strategy considered the network’s digital consumer needs, leading us to incorporate the domain extension into the name and logo and design collateral that functions across platforms.
Dive deeper into our process and learn more about our thinking with the recommended case studies below.