NFL Network Refresh


Develop a fresh voice for the NFL Network that speaks to a more diverse and digital-first audience, while leveraging the brand’s massive name and legacy.


Craft a bespoke typeface, design a comprehensive graphic package and define an animation style to help clarify, personify and unify the brand.


A bold, visual strategy that helped humanize the game, explore the NFL Network’s massive array of content, and allowed fans access across all platforms, screen sizes and identities.


+ Animation + Brand Guidelines + Brand Identity + Motion Strategy + Typography + Visual Identity

Cross-Platform Identity

We created a comprehensive graphics package for the NFL Network leveraging a massive catalog of in-game and behind-the-scenes footage to bring fans a more inviting and inclusive vision of the game. Through a digital-first strategy we allowed the imagery and content to thrive across all screen sizes, catering to a more diverse and forward-looking audience.

Custom Typeface

Designed in collaboration with our friends at Commercial Type, “Tackle Black” serves as a visual anchor for the entire rebrand. Our bespoke typeface is weighty and impactful, yet round and accessible. By leaning into the contours and outlines of the letterforms, we were able to create a modern, bold, and youthful visual counterpoint to classic NFL shield. The end result calls to mind the unique personality and dynamic spirit of the game.