The New York Times

Brief

Promote the brand's journalistic integrity, attract new subscribers, and meet the increasingly digital consumption needs of existing readers.

Challenge

Build a visual strategy for campaigns and product launches that communicates the brand’s modern, sophisticated, intelligent journalism.

Results

Promo films highlight the accessibility of award-winning print and digital content, helping The New York Times grow to its largest subscriber base in the history of the publication.

Services:

+ Animation + Digital + Live Action + Typography + UI Design

Product Launches

For launches including their redesigned website and new mobile apps, we created promo films for The New York Times that behave as real-time product demonstrations. Seamless visual journeys showcase the design process, UI, and end-user experience, emphasizing easy navigation and improved functionality alongside engaging journalism and content.

Seasonal Campaigns

We also created targeted advertising campaigns to promote sales of The New York Times’ digital and print subscriptions. Bold typography and smooth animation play over photographs and footage from the Times’ image library to relay special offers tied to national and seasonal holidays.