Develop bespoke ads and experiential moments to augment NBCU’s 2017-2018 upfront season and attract media buyers.
Leverage NBCU’s premium content and proprietary assets to demonstrate the precision capabilities of their audience targeting platforms and appeal to both advertisers and viewers.
12 anthems generate over 8.5 million digital impressions in addition to broadcast reach, while experiential moments reinforce NBCU's "Unequaled" messaging.
+ Animation + Digital + Experiential + Live Action + Sound Design
We partnered with NBCU’s creative team to showcase their vast media reach, producing five targeted verticals for sports, news, entertainment, lifestyle, and Hispanic programming. Unique copy-driven “equations” informed by star talent and hit shows added up to a huge opportunity for buyers who wanted to capitalize on NBCU’s “Unequaled” media presence.
NBCU kicked off their upfront week at Radio City with a showcase of their 2017-2018 portfolio. We helped close out the event with a riveting 5-minute, multiscreen experience spotlighting NBCU’s exclusive broadcast rights the biggest sporting events of 2018; including the FIFA World Cup, Super Bowl LII, and the Winter Olympics. Driven by the core concept that breathing unites us, the spot explores the full range of heightened emotions moving athletes and impassioned fans around the world.
Our collaboration included a live action shoot on a vacant NBC Studio lot. We comped in giant CG screens to project NBCU’s bold upfront message, which was amplified by an epic original score composed by our sound partners, YouTooCanWoo.
Dive deeper into our process and learn more about our thinking with the recommended case studies below.