Position NBC Universo at the leading edge of the growing Spanish-language TV market with a modern brand refresh.
Develop an inspired and flexible design system that communicates the brand's momentum and resonates with its diverse and youthful audience.
A content-first strategy and bold new branding breaks boundaries and helps establish Universo as the fastest growing U.S. Hispanic cable network.
+ Animation + Brand Guidelines + Brand Identity + Logo Design + Sonic Branding + Strategy
Universo’s new positioning, “Breaking Boundaries,” inspired us to propel the brand design far beyond its competition. Impactful animation and bold minimalism create a modern look that embraces the spirit of a young, diverse Hispanic audience. Our content-first approach strengthens Universo’s programming slate of hit originals, global sports, and premium mainstream shows presented in Spanish.
A flexible toolkit provides the Universo creative team with the means to evolve the brand as their content offering expands. The comprehensive style guide delivers direction on every detail in exhaustive depth, down to useful tools for combining visuals and audio to produce consistent results.
The design language was developed in tandem with a new Latin-inspired sonic identity. Working with Grammy Award-winning producer José Luis Pardo, the percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.
Dive deeper into our process and learn more about our thinking with these recommended case studies.