NBC Sports Olympics
Design logos and identity systems to brand NBC Sports' global coverage of the Summer and Winter Olympic Games in Brazil and South Korea.
Capture the essence of Rio and PyeongChang with designs that are unique to the NBC brand and function fluidly across platforms.
Custom typography and inspired graphic language celebrate the energy, grandeur, and motion of the Games for each season and location.
+ Brand Guidelines + Logo Design + Typography
To mark the first ever Olympic Games in South America, the official logo for Rio celebrates Brazil’s exuberant national identity. We took cues from their fluid lines and palette to develop overlapping shapes that are emblematic of Rio’s landscape and topography. These components are set in motion to create a dynamic background that supports our custom lettering.
In addition their digital properties and social channels, the Rio logo appeared on exclusive merchandise available at NBC’s online store. It was also used in OOH advertising, the set designs of other NBC properties, and apparel worn on-air by network personalities and guests.
The Rio typeface communicates energy and rhythm that extends through animation. A custom app allowed us to interface between the lettering and the background to optimize the dynamics of color, shape, and timing for different platforms.
The host city’s 11-character name presented a unique set of design challenges for the Winter Games. South Korea’s geometric alphabet informs subtle details of the type design, while the repetition of shape evokes sweeping mountain peaks and the lines of traditional pagodas. Our mark balances modern Asian influences with the practical needs of broadcast design.
The NBC Sports store has been updated to reflect current merchandise offerings for the 2018 Winter Games, featuring branded sports apparel and collectibles as well as cold weather attire. Product availability – and logo visibility – will continue to increase as the Games approach.
Dive deeper into our process and learn more about our thinking with the recommended case studies below.