MTV International

Brief

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms.

Challenge

Develop flexible systems to grow the brand’s digital presence and empower internal teams to create expressive, unified visuals in every region.

Result

A bold graphic framework unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.

Services:

+ Animation + Brand Architecture + Brand Guidelines + Digital + Language + Motion Strategy + Strategy

Brand Language

We looked to MTV’s iconic logo to inform their brand language and create a unified visual experience. The simplified mark delivers a strategic device that activates key pieces of messaging, while a flexible type system provides a visual hierarchy for all existing sub-brands and future partnerships. Robust style guides and toolkits establish design parameters that lend structure to MTV World, prioritizing efficiency and consistency in content generation.

Screen Architecture

We collaborated with the internal design team at MTV World to expand our system onto all screens, including Snapchat Discover and OTT. Heavy consideration was paid to the brand’s international reach, including typographic solutions for 13 unique alphabets to ensure visual consistency across all markets.

Digital Platforms

Our graphic language speaks in a digital vernacular, with a clean, flat, and modern sensibility that amplifies MTV’s brand voice and maximizes legibility for smaller screens. We also worked to future-proof all digital components of the brand including the re-skinning of multiple apps and websites. So no matter where you are, you know you’re watching MTV.

Social Channels

Flexible design constraints empower MTV’s internal teams to efficiently generate social content and evolve their brand voice, keeping the brand top-of-mind in the music and youth culture landscape. Templates adhere to the brand’s on-air and digital grids, with clear delineations for promotional and editorial content using key art, skins, and speech bubbles.