Design a modern brand for the trending news and pop culture TV show from digital publisher Dose, airing weekday mornings in select markets.
Develop a youthful modular design system for all show branding, graphics toolkits, and live set elements.
A playful brand and motion language positions morning dose. as a cultural touchpoint for young, socially connected audiences in Tribune Broadcasting regions.
+ Animation + Brand Guidelines + Brand Identity + Logo Design + Motion Strategy + Visual Identity
Our design system leverages bold, colorful circles to visualize helpful doses of information. Building from simple compositions, we designed more complex patterns and defined a set of motion behaviors that make the brand feel lively and accessible.
Style Guide and Toolkits
Flexible toolkits for all show elements allow in-house teams to play with on-air collateral and build out new assets. A comprehensive brand style guide details font use, palettes, and universal on-air grid systems, ensuring that new elements adhere to established brand guidelines and network specifications.
Dive deeper into our process and learn more about our thinking with the recommended case studies below.