morning dose.


Design a modern brand for the trending news and pop culture TV show from digital publisher Dose, airing weekday mornings in select markets.


Develop a youthful modular design system for all show branding, graphics toolkits, and live set elements.


A playful brand and motion language positions morning dose. as a cultural touchpoint for young, socially connected audiences in Tribune Broadcasting regions.


+ Animation + Brand Guidelines + Brand Identity + Logo Design + Motion Strategy + Visual Identity

Design Language

Our design system leverages bold, colorful circles to visualize helpful doses of information. Building from simple compositions, we designed more complex patterns and defined a set of motion behaviors that make the brand feel lively and accessible.

Style Guide and Toolkits

Flexible toolkits for all show elements allow in-house teams to play with on-air collateral and build out new assets. A comprehensive brand style guide details font use, palettes, and universal on-air grid systems, ensuring that new elements adhere to established brand guidelines and network specifications.