Mavis!

Brief

Design opening titles and motion graphics sequences for the HBO Films documentary about gospel/soul legend Mavis Staples.

Challenge

Chronicle the rise of Mavis and the Staple Singers by creating animations from archival imagery to enhance the film's electrifying stories of music and activism.

Result

Titles and interstitials for the 2016 Peabody award-winning documentary that Paste Magazine considers, “One of the best music documentaries of this decade.”

Services:

+ Animation + Title Design + Typography

Title Design

Inspired by the color palettes and iconography of 1970s album covers, we applied a duotone treatment to curated photographs. Simple transitions driven by the Staple Singers’ hit, “I’ll Take You There,” modernize the look and feel of the titles as they follow the trajectory of Mavis’s career, from the early days of the Staple Singers, to the Stax Record era, and into the present day.

Interstitials

Retro graphics from the Stax archives appear throughout the film, supplementing interview footage and audio from artists including Bob Dylan, Bonnie Raitt, and Chuck D. We brought the iconography to life through motion design to capture the spirit of the era, and highlight the social and political movements that are inseparable from the music.