The Late Late Show with James Corden

Brief

Develop an eclectic visual identity and show package for a newcomer to CBS late night, British comedian James Corden.

Challenge

Celebrate the convergence of Los Angeles’ showbiz culture with Corden’s unconventional, playful approach to American talk and variety show formats.

Results

Energized, neon-accented branding for CBS’s Primetime Emmy-winning show for Outstanding Interactive Program and Outstanding Variety Special.

Services:

+ Animation + Live Action + Logo Design + Typography

Logo

The lock-up combines clean, modern typography with hand-drawn neon lettering, capturing the electrifying energy of LA while evolving the visual language of late night entertainment. In addition to broadcast, the logo brands all of the show’s print, digital, and social marketing.

Show Open

We filmed Corden and band leader Reggie Watts in a series of high energy vignettes shot on location in Los Angeles. Quirky, vibrant graphics were shot in-camera using Pixelsticks, as well as added in post. The resulting show open, bumpers, and transitions capture Corden’s playful personality and the frenetic, infectious energy of LA showbiz.

Advertising Campaign

In addition to on-air and digital collateral, branding for the show appears on key art and other promotional materials, including billboards and consumer products.