Last Week Tonight with John Oliver

Brief

Design a comprehensive show package to launch HBO's new property, starring Daily Show alum John Oliver.

Challenge

Create a novel look that stands above typical satire news programming, balancing Oliver's wit with topical coverage of global politics and pop culture.

Results

A cultural phenomenon winning 4 Emmys, supported by modular package design that enables HBO to make continual updates and keep the humor relevant.

Services:

+ Animation + Copywriting + Iconography + Illustration + Live Action + Logo Design + OOH Advertising + Strategy + Visual Identity

Logo

The logo lock-up is informed by the show title, which inverts the concept of news programming by admitting that it’s a recap of old news. To differentiate the look from other satire programs, a clean, light typeface imparts a level of sophistication that viewers expect from HBO.

On-Air Packaging

The design of “Last Week Tonight” is a departure from other news parody shows that emulate the slick look and feel of mainstream media networks. Instead, we were inspired by old encyclopedias and curiosity cabinets that reflect John Oliver’s intellectual wit. Graphics pair with faux Latin headings to create visual puns that complement the show’s unique humor and appeal to Oliver’s informed audience.

Advertising Campaign

Key art for each new season reflects our established brand aesthetic and integrates the show logo for “Last Week Tonight.”