CoorsTek

Brief

Position CoorsTek as a global provider of high performance advanced materials by evolving their brand identity through motion.

Challenge

Leverage the brand’s existing graphic design package to create a versatile, extendable motion system that speaks to innovative manufacturing solutions.

Results

A deceptively simple dot grid details the sophistication and unlimited potential of CoorsTek’s core processes in a brand film and logo animation.

Services:

+ Animation + Brand Film

Logo Animation

We brought CoorsTek’s brand mark to life using the duotone grid system that lives across their print collateral. Simple shapes, fluid animation, and optimistic music express CoorsTek’s attention to detail and commitment to providing simple, sophisticated manufacturing solutions.

Brand Film

CoorsTek sought to drive brand awareness by communicating their ability to “Manufacture Confidence.” We turned their 2D grid system into a flexible, extendable building block, creating structured 3D objects from fluid abstractions. The objects reflect wide-ranging applications for CoorsTek’s high performance materials, from industrial machinery and electronics, to household products and medical devices.