Chase

Brief

Showcase the functionality and accessibility of personal online banking tools made possible by Chase's dedication to simplifying its customers’ lives.

Challenge

Craft relatable, product-based narratives with a focus on transparency, connectivity, and the human attributes of the Chase user experience design.

Results

Brand films highlight the substantial emotional impact of the new design, while expressing the functionality of the product through elegant integration of new UI/UX.

Services:

+ Animation + Brand Film + Copywriting + Live Action + Music + Typography + UI Design

Casting

Chase serves a diverse client base working to realize different financial goals. We identified four personality types from different walks of life who illustrate how Chase’s online toolsets work for everyone. A rigorous casting call yielded the perfect group of talent to represent the overarching digital consumer narrative.

Location

Establishing a sense of place is vitally important to crafting relatable narratives. For the Chase brand film, we directed a multi-location, live action shoot that gave familiar context to each client story. This approach gave us greater control over the look and feel of the final footage, while practically shot in-camera signage streamlined the post-production process.

User Experience

Chase’s product design team worked with us to create experiential moments that seamlessly integrate product demonstrations. Moments within the film create opportunities to transition from personal consumer narratives to animated digital space, showcasing Chase’s sophisticated UI.