Showcase the functionality and accessibility of personal online banking tools made possible by Chase's dedication to simplifying its customers’ lives.
Craft relatable, product-based narratives with a focus on transparency, connectivity, and the human attributes of the Chase user experience design.
Brand films highlight the substantial emotional impact of the new design, while expressing the functionality of the product through elegant integration of new UI/UX.
+ Animation + Brand Film + Copywriting + Live Action + Music + Typography + UI Design
Chase serves a diverse client base working to realize different financial goals. We identified four personality types from different walks of life who illustrate how Chase’s online toolsets work for everyone. A rigorous casting call yielded the perfect group of talent to represent the overarching digital consumer narrative.
Establishing a sense of place is vitally important to crafting relatable narratives. For the Chase brand film, we directed a multi-location, live action shoot that gave familiar context to each client story. This approach gave us greater control over the look and feel of the final footage, while practically shot in-camera signage streamlined the post-production process.
Chase’s product design team worked with us to create experiential moments that seamlessly integrate product demonstrations. Moments within the film create opportunities to transition from personal consumer narratives to animated digital space, showcasing Chase’s sophisticated UI.
Dive deeper into our process and learn more about our thinking with the recommended case studies below.