Calvin Klein

Brief

Design a bold digital billboard experience for the fashion brand—a founding partner of Brooklyn's Barclays Center.

Challenge

Extend Calvin Klein’s presence beyond their branded VIP entrance and courtside club to include all interior and exterior LED displays in the arena.

Results

Dynamic lines animate across 360 degree ribbons and other screens to strengthen the brand’s integrated marketing alliance with the Barclays Center.

Services:

+ Animation + Experiential

Barclays Center Oculus

The Barclays Center features state of the art “street-to-seat” ad exposure, including the oculus: a 3,000 square foot LED marquee that welcomes visitors to the arena. For the Calvin Klein campaign, graphic lines animate horizontally across an invisible curved form that mirrors the unique architecture of the oculus and the building. The movement leads the eye across the full 360 degree display and is replicated indoors around the bowl.