Brighthouse Financial

Brief

Develop a motion strategy that reinforces brand principles for a new investment company established by MetLife.

Challenge

Leverage the new identity to create a modular set of cross-platform motion behaviors, emphasizing friendliness, adaptability and growth potential.

Results

A clear, confident motion system and brand film express Brighthouse's commitment to helping individuals and families build more secure financial futures.

Services:

+ Animation + Brand Film + Digital + Motion Strategy

Motion Toolkit

Taking cues from their new brand package, we designed a cross-platform motion language that articulates Brighthouse’s core brand principles and growth potential. The toolkit establishes guidelines for the motion behavior of transitional elements, typography, iconography, and data visualizations; and also gives their in-house team the flexibility to build new assets that adhere to motion principles.

Brand Film

The brand film showcases the look and feel of Brighthouse in digital space as well as mobile applications. Copy-driven messaging communicates the brand’s strategy, transitioning into a practical demonstration of online product offerings. An upbeat score reinforces the brand’s optimistic tone of voice.