Develop a master brand architecture that reflects BBC's deep commitment to inspirational storytelling while launching two new international channels and rebranding a third.
Extend a beloved and ubiquitous brand with a new visual identity system, encompassing three distinct sub-brands with different targets across multiple international territories.
A bold master brand with the "Unmissable" tagline launches three successful channels: Brit, First, and Earth, each with a distinct brand identity designed to resonate universally.
+ Animation + Brand Architecture + Brand Guidelines + Iconography + Live Action + Logo Design + Naming + OOH Advertising + Sonic Branding + Strategy + Tagline + Visual Identity
Brit, a new network tailored to men, was one of two end-to-end channel identities that we named and designed for BBC. Inspired by the attitude of “Top Gear,” we worked with BBC to establish a witty, self-aware brand voice. The visual language balances the channel’s distinct British origin with bold designs that resonate across a wide range of cultures. A “Bro Code” glyph system organizes the content and supports a copy-driven set of tongue-in-cheek “rules” to entertain viewers.
BBC First is a global channel dedicated to all things drama. To launch the new offering, we collaborated with the BBC creative team to shape everything from the name to the sonic identity, on-air navigation, and promo structure. Unlike Brit, we imagined BBC First as a nuanced, moving, live action experience. Using cinematic techniques, the logo and design system reflect the wide range of emotions that viewers experience across the channel’s programming.
The BBC Earth rebrand was an opportunity to leverage BBC’s extensive image library and engage a global audience. Inspired by epic journeys, our graphic systems and motivational copy move the viewer—physically and emotionally—between worlds. The tagline, “Be Here,” leads the call to action and evolved the language of Worldwide’s “Unmissable” identity, solidifying the brand as an extension of the BBC family.
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