AICP

Brief

Celebrate commercial excellence with branded digital content and experiential motion graphics for AICP award shows and special events.

Challenge

Explore provocative ideas related to design and communication that leverage digital technology to create immersive experiences.

Results

Powerful visuals engage audiences at some of New York’s most prestigious performance spaces, including the Skirball Center, the MoMA, and the New School’s Tishman Auditorium.

Services:

+ Animation + Experiential + Live Action + Sound Design + Typography

2017 Awards Show

Our titles for the 2017 AICP Awards celebrates the organization’s first rebrand in 45 years. A world of abstractions tells a visual story about the creative process of building a brand identity, culminating in the new brand mark designed by Collins. We created motion content for screens throughout the MoMA, and the new work joins our previous projects for AICP in the museum’s Department of Film archives.

Awards Show - NEXT

The AICP NEXT awards recognize accomplishments in non-traditional media advertising. To celebrate this work, we created dynamic show opens that explore the power and complexity of communication with innovative audio and visual technology. The open introduces the NEXT awards on every leg of the AICP’s national tour. In addition, we designed stage assets, interstitial titles and other branded assets for the ceremony.

MoMa Projection

For the kickoff of AICP week in 2014, we projected a three hour loop of graphics and stories on the walls of the MoMA: one of the largest canvasses in New York City.

AICP Show Open

In addition to the experiential design for the NEXT Awards, we produced more traditional motion graphics pieces that screened ahead of AICP Week events. These narratives highlight the mission of the AICP and celebrate the craftsmanship of independent commercial production.

Website

For the 25th anniversary of AICP, we built a landing page for the awards show archive site inspired by James Turell’s installation environments. The design is a compelling introduction to the work of past NEXT Award winners and nominees.