For the 10th annual Pop!Tech conference, taking place October 18-21 in Camden, Maine, Emmy-winning creative studio Trollbäck + Company created twelve animated questions to set the mood for the event's theme of "Dangerous Ideas." The conceptual, copy-driven graphics speak to Trollbäck + Company founder's Jakob Trollbäck's belief that designers need to think like copywriters.

"Our society prides itself on allowing open discourse," said Trollbäck. "Yet there are many issues that are extremely sensitive and hard to approach. They are frequently choked by narrow, partisan and prejudiced thinking."

Trollbäck + Company created the conference's opening sequence from a long line of dangerous words that highlight not only issues and conflicts, but also solutions and hope. The words are strung together with matching letters and animated with graphic magenta elements to add punch.

All images provided and sponsored by Getty Images. Special thanks to Lewis Blackwell.