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2017.10.23

NY1 Launches “Mornings on 1”

For commuters who start their day with Spectrum’s NY1 news channel, this week dawned a little lighter and brighter with a new early morning show, “Mornings on 1.” We created a fresh show open and bumpers for the live program, which brings New Yorkers three hours of continuous coverage from around the five boroughs.

“Creatively, the concept was to pull the texture of New York City into the brand package,” says Creative Director, Elliott Chaffer. “We wanted to capture New York’s energy and pulse in the live action plates, which were beautifully shot by our cinematic collaborators, Min Benjamin Hong and Humza Deas.” Linear graphic elements animate across the footage and converge to form the “Mornings on 1” logo lock-up.

NY1’s rebrand promises to build on their 25-year legacy of delivering breaking news and essential traffic and weather information to on-the-go New Yorkers. Catch “Mornings on 1” weekdays from 6:00 – 9:00 a.m.

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