Power, flexibility, and momentum are brought to life through these eight emotional brand expressions for NIKE, showcasing the revolutionary form and function of the new 2015 GOLF lineup.
We kept the color palette simple, but used multiple techniques to highlight the form and function of the products. Individual designs were first animated, then projected or reflected onto the products, and filmed. The 8 films makes it clear that everything stems from the same philosophy of excellence, but each product also has its own look. The spots highlight Trollbäck + Company’s belief that with the right treatment, every object has a story to tell. With a moving light source, an edge is suddenly interesting. These animations give life to the product.