Nickelodeon is known for its vibrant and energetic personality. We were asked to help that come alive through this spot.
After our exciting redesign of Nickelodeon the previous year, we were asked to create a spot for their image campaign that would combine their live-action talent with their animated characters. To connect both worlds, we created an abstract environment using rear and front projection. Almost everything you see is done in-camera—there are very few enhancements made in CG.