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2017.10.23

NY1 Launches “Mornings on 1”

For commuters who start their day with Spectrum’s NY1 news channel, this week dawned a little lighter and brighter with a new early morning show, “Mornings on 1.” We created a fresh show open and bumpers for the live program, which brings New Yorkers three hours of continuous coverage from around the five boroughs.

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2017.10.19

Beauty+Logic: The Value of Simplicity

by Ben Nichols, Senior Designer/Animator

In recent years, the development of cinematic-quality television has raised expectations for show titles to new heights and elevated it in public consciousness. Look no further than Ryan Gosling’s viral SNL skit, “Papyrus,” poking fun at the font choice for James Cameron’s blockbuster film Avatar. Of course the skit was a huge hit with us type design nerds, but it also reflects an increased viewer awareness of film and show titles as a distinct art form.

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2017.09.28

The +Company: Daniel Graf

+ Title: Production Coordinator

+ From: Los Angeles, California

+ Currently living in: Bushwick, Brooklyn

+ With Trollbäck for:  7 months

+ Instagram: @greasepencil

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2017.09.18

The New Division Launches Targets for Action

In conjunction with the United Nations General Assembly and Global Goals Week, Jakob Trollbäck and our colleagues at The New Division have unveiled Targets for Action: an expanded communication system for all 169 targets of the Sustainable Development Goals.

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2017.09.07

The +Company: Alex Moulton

+ Title: Chief Creative Officer

+ From: Berkeley, California

+ Currently living in: Fort Greene, Brooklyn

+ With Trollbäck for:  10 months

+ Instagram: @moultonalex

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2017.08.31

Beauty + Logic: Get the Picture

by Jess Bennett, Copywriter

For someone who values speed and efficiency in everyday life as much as I do, I have a limitless attention span when it comes to painstaking activities that inspire tedium in others. I love jigsaw puzzles – the tinier and more convoluted the pieces, the better. I love knitting, even though it’s infinitely more practical to buy a sweater than spend 40+ hours making one. I enjoy listening to the Grateful Dead (but draw a line at the tedium that is Drums and Space). What’s behind this patience-disparity?

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2017.08.15

Beauty + Logic: Design Still Matters

by Rosie Garschina, Creative Director

Dieter Rams and his “10 Principles of Good Design” have had a huge influence on my practices as a designer, and continue to be a great reference for creating simple, effective design solutions. Until recently, it was easy to classify a product as well-designed. But what might be more important is recognizing that good design is not always successful branding.

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2017.07.27

The +Company: Nijel Taylor

+ Title: Designer / Animator

+ From: Coatesville, Pennsylvania

+ Currently living in: Brooklyn, NY

+ With Trollbäck for: 4 months

+ Instagram@nijeltaylor

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2017.07.25

Oxygen Rebrands to Focus on Crime

Earlier this year, Oxygen announced their intention to become television’s newest full-time destination for investigative crime programming. We were thrilled to be involved in helping them capitalize on audience demand for more “Crime Time,” and to witness the launch of their striking new branding package last Wednesday.

Intrigued? While we’re putting the finishing touches on the case study, read more about the rebrand in this exclusive from The Hollywood Reporter.

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2017.07.19

Beauty+Logic: I Share Therefore I Am Not

by Elliott Chaffer, Executive Creative Director

To be clear: I am not talking about the false value that people and brands place on the amount of shares they get or “friends” they have on social media. Nor am I talking about file sharing, timeshares, ride shares, re-shares, shareholders or company shares. And frankly, I couldn’t care less about selfies, hashtags, cat pics, or pictures of what you ate last night. Share a real meal with someone instead and find out something new.

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2017.07.06

Tribune Broadcasting Launches “morning dose.”

Start your day with “morning dose.” Our branding for the new morning show launched on June 29th in syndicated Tribune Broadcasting markets. Leveraging the media reach and data analytics of digital publisher Dose, it’s the first daily wake-up show of its kind to focus on storytelling driven by trending social content. View the full case study here.

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2017.06.22

The +Company: Ben Nichols

+ Title:    Senior Motion Designer

+ From:   Sydney, Australia

+ Currently living in:   Astoria, Queens

+ With Trollbäck for:   5 amazing years

+ Instagram:   @benjington

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2017.06.15

Beauty + Logic: A New Way to Learn Non-Verbal Storytelling

by Alex Moulton, Chief Creative Officer

I am on a constant quest to understand what makes great stories work on screen. But while reading scripts and mapping stories continue to teach me a lot about what works, I’ve always wished there was a better way to learn about non-verbal storytelling.

Now there’s a new tool for learning the unspoken side of the craft. Everyone has access to it, but most don’t even realize it’s there.

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2017.06.08

The Jim Jefferies Show

Australian comic Jim Jefferies is the latest entertainer to join the ranks of late night television, with a new politically-charged show on Comedy Central. We designed a show package that amplifies Jim’s unique and often divisive brand of humor, juxtaposing images that are informed by the complexity—and absurdity—of today’s current affairs.

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2017.06.06

AICP Week 2017

AICP Week 2017 is underway, and we are thrilled to continue our involvement with the organization both as branding partners and event participants.

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2017.06.01

The +Company: Elliott Chaffer

+ Title:    Executive Creative Director

+ From:  London, mate!

+ Currently living in:   Brooklyn, baby!

+ Studied:   Graphic Design/Photography at University of Brighton (UK)

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2017.05.31

“Behind the Title” with Alex Moulton

This week in “Behind the Title,” postPerspective interviews CCO Alex Moulton. Alex discusses his goal to redefine growth and value in our industry, as well his passion for learning all of the “instruments” that play a role in branding and production.

“Behind the Title” is a weekly series profiling lead creatives across the production and post-production community. Learn more about Alex’s career trajectory, his latest music discoveries, and his musings on the future of VR storytelling here.

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2017.05.25

“Beauty + Logic”: Tweets vs. Tales

by Jess Bennett, Copywriter / Communications Coordinator

Stephen King’s On Writing: A Memoir of the Craft is a candid book that’s part memoir, part style manual, and part self-improvement guide. It’s the most honest book I’ve read about writing, and the most valuable. It was also published in 2000: four years before Facebook, six years before Twitter, a decade before Instagram. Today, we are rabid consumers of words and content; much more, I would argue, than when King first started On Writing in 1997. Now more than ever, with innumerable apps and platforms available for us to swipe, like, and share (including this one), everybody writes.

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2017.05.18

NBCU 2017-2018 Upfront

NBCUniversal’s upfront season is in full swing, showcasing everything that media buyers and audiences have to look forward to in their 2017-2018 portfolio. From their “Unequaled” anthem campaign to Monday night’s finale at Radio City Music Hall, here’s a look at some of our recent work for NBCU and their vast network of entertainment brands.

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2017.05.15

ESPN “Outside the Lines” Unveils New Look

Under the leadership of veteran anchor Bob Ley, ESPN’s Outside the Lines reports on the most riveting and consequential stories to impact the world of sports–and the world at large. For the refresh, we delved into OTL’s past and present legacy to highlight the scope of their award-winning journalism–and never-ending quest to “Follow the truth.”

Catch Outside the Lines weekdays @ 1pm EST on ESPN. View the full case study here.