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2017.05.25

“Beauty + Logic”: On Writers Who Write

by Jess Bennett, Copywriter / Communications Coordinator

Stephen King’s On Writing: A Memoir of the Craft is a candid book that’s part memoir, part style manual, and part self-improvement guide. It’s the most honest book I’ve read about writing, and the most valuable. It was also published in 2000: four years before Facebook, six years before Twitter, a decade before Instagram. Today, we are rabid consumers of words and content; much more, I would argue, than when King first started On Writing in 1997. Now more than ever, with innumerable apps and platforms available for us to swipe, like, and share (including this one), everybody writes.

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2017.05.18

NBCU 2017-2018 Upfront

NBCUniversal’s upfront season is in full swing, showcasing everything that media buyers and audiences have to look forward to in their 2017-2018 portfolio. From their “Unequaled” anthem campaign to Monday night’s finale at Radio City Music Hall, here’s a look at some of our recent work for NBCU and their vast network of entertainment brands.

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2017.05.15

ESPN “Outside the Lines” Unveils New Look

Under the leadership of veteran anchor Bob Ley, ESPN’s Outside the Lines reports on the most riveting and consequential stories to impact the world of sports–and the world at large. For the refresh, we delved into OTL’s past and present legacy to highlight the scope of their award-winning journalism–and never-ending quest to “Follow the truth.” Read the full press release here.

Catch Outside the Lines weekdays @ 1pm EST on ESPN.

Full case study coming soon!

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2017.05.04

The +Company: Fionna Mariani

+ Name:   Fionna Mariani

+ Title:    Senior Designer / Animator

+ From:   North Carolina

+ With Trollbäck for: 2 years

+ Instagram:   @feefee83

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2017.04.27

Jakob to Speak at Design Sweden 60 Years

For those of you in and around Stockholm (or needing an excuse to visit), Jakob will be speaking at A House Stockholm to celebrate 60 years of Design Sweden on May 22nd. Admission to the event is free.

Jakob will join other designers and creatives to discuss his work as it relates to “Purpose”—exploring why designers do what they do, why design matters, and how purpose plays a role in their process. Follow @designsweden as they continue to add exciting talent to their speaker slate, including Hall of Femmes co-founder, Angela Tillman Sperandio; and Unn Swanström of Doberman.

Details and tickets available here.

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2017.04.25

NBCU Anthem Campaign

NBCUniversal (NBCU) has augmented their 2017–2018 upfront campaign using a new strategic formula for media buys: anthems directly targeting advertisers using NBCU’s own ad space. 12 spots, produced in collaboration with Trollbäck+Company, leverage NBCU’s proprietary assets to showcase their premium content and massive audience scale both on air and online.

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2017.04.20

The +Company: Pat King

+ Name:   Pat King

+ Title:     Designer / Animator

+ From:   British Columbia, Canada

+ With Trollbäck for: 1 year

+ Instagram:   @_patking

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2017.04.13

“Beauty + Logic”: The Art of the Question

by Alex Moulton, Chief Creative Officer

“Design is a solution to a problem. Art is a question to a problem.”

John Maeda, 2009

Maeda’s insight remains a profound reduction of the divergent mindsets between designers and artists. When I first heard it I was in complete agreement, but nearly a decade later I think it’s worth a closer look. I now believe that it’s more important than ever for designers to be asking deeper questions at every stage of our process. It’s not enough to focus on solutions.

 

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2017.04.11

Trollbäck at The New School

Chief Creative Officer Alex Moulton will be representing Trollbäck+Company at The New School’s Design Career Fair, Thursday 4/13. If you’re a current student or recent graduate looking for summer internship opportunities, please ask him about our program or email us at hello@trollback.com.

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2017.03.30

Beauty+Logic: “Teaching Brands to Swim”

by Jorge Peschiera, Creative Director

There was a time when a brand identity was basically a logo, a font, and a color scheme. And yes, there was research and strategy that informed all of that, and stern talk of “safe areas” and “brand voice.” But still, it was simpler then. It was a time when mass communication was in its infancy and print was the dominant medium. Those sweet, innocent days are over, but most people who work in branding today seem to have missed that memo. Many branding firms still adhere to a fundamentally print-centric model. They fail to see how profoundly things have shifted.

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