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2017.04.20

The +Company: Pat King

+ Name:   Pat King

+ Title:     Designer / Animator

+ From:   British Columbia, Canada

+ With Trollbäck for: 1 year

+ Instagram:   @_patking

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2017.04.13

“Beauty + Logic”: The Art of the Question

by Alex Moulton, Chief Creative Officer

“Design is a solution to a problem. Art is a question to a problem.”

John Maeda, 2009

Maeda’s insight remains a profound reduction of the divergent mindsets between designers and artists. When I first heard it I was in complete agreement, but nearly a decade later I think it’s worth a closer look. I now believe that it’s more important than ever for designers to be asking deeper questions at every stage of our process. It’s not enough to focus on solutions.

 

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2017.04.11

Trollbäck at The New School

Chief Creative Officer Alex Moulton will be representing Trollbäck+Company at The New School’s Design Career Fair, Thursday 4/13. If you’re a current student or recent graduate looking for summer internship opportunities, please ask him about our program or email us at hello@trollback.com.

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2017.03.30

Beauty+Logic: “Teaching Brands to Swim”

by Jorge Peschiera, Creative Director

There was a time when a brand identity was basically a logo, a font, and a color scheme. And yes, there was research and strategy that informed all of that, and stern talk of “safe areas” and “brand voice.” But still, it was simpler then. It was a time when mass communication was in its infancy and print was the dominant medium. Those sweet, innocent days are over, but most people who work in branding today seem to have missed that memo. Many branding firms still adhere to a fundamentally print-centric model. They fail to see how profoundly things have shifted.

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2017.03.16

Beauty+Logic: “In Favor of Brutalism”

by Brian Bowman, Creative Director

The Whitney had a new home. I was excited to see it and thankful that Trollbäck+Company had purchased tickets for our whole studio to attend the opening exhibition. The new building fit in well with its industrial Meatpacking surroundings and popular High Line elevated greenway. The entire area had been refurbished for retail, posh restaurants, and an Apple Store. Change in cities is good (mostly); especially when neighborhoods at risk of becoming vacant and dilapidated are able to be transformed into something vibrant again. Change is the litmus of life in the city and I’d rather see continuous change than stagnation due to vacancy or overzealous preservation.

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2017.03.14

Alex Moulton Joins Trollbäck

We are thrilled to welcome Alex Moulton to the Trollbäck family as Chief Creative Officer. Alex comes to us by way of VICE, where as Senior Director he helped launch Live Nation TV; and brings more than 17 years’ of industry experience to our studio.

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2017.03.08

NBC Universo Refresh Breaks Boundaries

Our work for NBC Universal continues with an elevated brand refresh for Universo, now the fastest-growing Hispanic channel for millennials and adults. Guided by the mantra, “Breaking Boundaries,” we employed strategy, design, animation, and sound to create a minimalist new look for the property with a distinctly Latin pulse.

 

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2017.03.01

Trollbäck at OFFF

Trollbäck+Company CCO, Jakob Trollbäck, will be participating in this year’s OFFF Barcelona festival from April 6–8th. Jakob is speaking in OFFF Roots: a series of talks spotlighting leading industry designers and studios.

Now in its 17th year, OFFF brings together design minds from around the world for three days of conferences, workshops, and performances that celebrate curiosity and innovation across disciplines. This year’s theme, “New Senses,” promises a “sensorial renaissance” to challenge and engage the way we experience the world.

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2017.03.01

Trollbäck at Type Directors Club

On March 30th, join us at the Type Director’s Club in midtown Manhattan for “Designing for Change”: a discussion on the challenges and rewards of connecting with a global audience. Jakob will speak about the process of designing visual communication systems for the United Nations’ Global Goals campaign as well as the NBC Olympics logos.

Tickets are available for purchase here.

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2017.02.28

Trollbäck at SCAD CoMotion

For the second year in a row, Creative Director Rosie Garschina represented Trollbäck+Company at the Savannah College of Art and Design (SCAD) CoMotion festival. The three day event of talks, panels, and portfolio reviews presents an exciting opportunity for students to network with leading industry professionals. Rosie was a panelist on “Keeping Up,” discussing strategies for creatives to maintain a healthy work-life balance.

Watch the full presentation here.