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2018.02.20

Running a Small Studio: What it Means, Why it Works

A panel discussion on the pros and cons of working in an intimate, collaborative agency.

How do some of New York City’s top design studios start small, stay small, and still compete with much larger agencies?

Join us this Thursday, February 22nd at the Museum of Arts and Design to talk some real-world strategies around something we know well: creating and running a small-scale studio. We’re going because Trollbäck CD Rosie Garschina has once again helped organize AIGA New York’s monthly panel talk.

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2018.02.15

Moiré: Design Within Lines

8 techniques for working purposefully with one of design’s most notorious glitches.

Moiré: A type of graphic interference pattern that seemingly appears out of nowhere when lines, stripes, grids or curves align unexpectedly in a design. It’s a phenomenon usually avoided in this industry – the subject of countless how-to articles and online tutorials overviewing the easiest ways to skirt around or edit out the notorious optical illusion from our creations.

But moiré can also be an incredibly useful tool for adding depth, movement and unexpected excitement to our creative projects. Below, we detail eight techniques artists and designers have used while working purposefully with interference patterns. Think of it as inspiration for your daily practice.

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2018.02.13

20+ Questions: Bobby Hanley

Introducing our new monthly staff profile series. This month, meet designer + animator + avant pop star Bobby Hanley.

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2018.02.12

Conceptualizations of Time + Space with Brian Bowman

This weekend, design, architecture and illustration portal Dexigner interviewed Creative Director Brian Bowman about one of his latest project launches — a short animated film conceptualizing time and space for the Rubin Museum of Art. Commissioned for “The Second Buddha: Master of Time,” the video is one of many interactive tools and technologies that enable visitors to discover hidden meanings within the paintings and sculptures on display.

“Theories of time and space are hard to conceptualize, especially when you consider the many lenses through which we try to process it through science and spirituality, as individuals or collectively,” Bowman explains. Read the entire feature here.

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2018.01.29

The Second Buddha: Master of Time

Exhibition opening February 2 at the Rubin Museum of Art

In 2018, the Rubin Museum of Art is dedicating its galleries, lecture halls, and theaters to a year-long exploration of “The Future.” Kicking off the year is The Second Buddha: Master of Time, an exhibit that tells the story of Padmasambhava, the Lotus Born, who is believed to have played a major role in converting the land and people of Tibet to Buddhism.

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2018.01.25

One in Ten: Gender Equality in Design

A panel discussion with leading female creatives

Women make up just 11% of creative directors in this industry. We should talk about that.

On January 30th, our company joined Trollbäck CD Rosie Garschina, AIGA NY, and the Parsons Lecture Series for a discussion on equal collaboration, management and how to empower the next generation of female creative leaders.

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2017.12.31

Year in Review: Trollbäck + Company’s Top Projects of 2017

As the year draws to a close, Trollbäck + Company’s top creatives took some time out of their daily design, strategy and content innovations to give us their thoughts on the work we’ve done over the past year.

It’s been a busy 12 months in the studio, from envisioning the future of entertainment with brands like Oxygen and Universo to tackling dynamic new visual identities with the NFL Network.

In the spirit of the New Year and year-end reviews, below are our thoughts on three of Trollbäck’s most-talked-about projects of 2017.

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2017.12.12

Bringing Simple Style Back to GameDay

This fall, the NFL Network revealed a classic new look for its flagship Sunday show GameDay and guess who was behind it? We were thrilled to be involved in helping the iconic football channel re-envision its approach to sports marketing, working to develop everything from a fresh, original typeface to a clean, custom on-air graphics package that is now re-defining the look of the athletic entertainment industry at large.

Catch Creative Director Rosie Garschina talking about the rebrand in a recent interview with PromaxBDA, or view the full case study here.

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2017.11.30

“The Daily Brief” With Alex Moulton

Recently, PromaxBDA’s “The Daily Brief” podcast featured COO Alex Moulton to talk about the strategy, creative and design behind some of our biggest rebrands of the year. In the interview, Alex discusses his passion for music, his entrepreneurial spirit, and how he approaches some of the industry’s biggest challenges by simply “running into the fire.”

“The Daily Brief” is a weekly audio series that delivers original reporting, newsmaker interviews and the latest in creative innovation for entertainment marketing and design professionals. Listen in on the conversation here.

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2017.10.23

NY1 Launches “Mornings on 1”

For commuters who start their day with Spectrum’s NY1 news channel, this week dawned a little lighter and brighter with a new early morning show, “Mornings on 1.” We created a fresh show open and bumpers for the live program, which brings New Yorkers three hours of continuous coverage from around the five boroughs.

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2017.10.19

Beauty+Logic: The Value of Simplicity

by Ben Nichols, Senior Designer/Animator

In recent years, the development of cinematic-quality television has raised expectations for show titles to new heights and elevated it in public consciousness. Look no further than Ryan Gosling’s viral SNL skit, “Papyrus,” poking fun at the font choice for James Cameron’s blockbuster film Avatar. Of course the skit was a huge hit with us type design nerds, but it also reflects an increased viewer awareness of film and show titles as a distinct art form.

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2017.09.28

The +Company: Daniel Graf

+ Title: Production Coordinator

+ From: Los Angeles, California

+ Currently living in: Bushwick, Brooklyn

+ With Trollbäck for:  7 months

+ Instagram: @greasepencil

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2017.09.18

The New Division Launches Targets for Action

In conjunction with the United Nations General Assembly and Global Goals Week, Jakob Trollbäck and our colleagues at The New Division have unveiled Targets for Action: an expanded communication system for all 169 targets of the Sustainable Development Goals.

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2017.09.07

The +Company: Alex Moulton

+ Title: Chief Creative Officer

+ From: Berkeley, California

+ Currently living in: Fort Greene, Brooklyn

+ With Trollbäck for:  10 months

+ Instagram: @moultonalex

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2017.08.31

Beauty + Logic: Get the Picture

by Jess Bennett, Copywriter

For someone who values speed and efficiency in everyday life as much as I do, I have a limitless attention span when it comes to painstaking activities that inspire tedium in others. I love jigsaw puzzles – the tinier and more convoluted the pieces, the better. I love knitting, even though it’s infinitely more practical to buy a sweater than spend 40+ hours making one. I enjoy listening to the Grateful Dead (but draw a line at the tedium that is Drums and Space). What’s behind this patience-disparity?

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2017.08.15

Beauty + Logic: Design Still Matters

by Rosie Garschina, Creative Director

Dieter Rams and his “10 Principles of Good Design” have had a huge influence on my practices as a designer, and continue to be a great reference for creating simple, effective design solutions. Until recently, it was easy to classify a product as well-designed. But what might be more important is recognizing that good design is not always successful branding.

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2017.07.27

The +Company: Nijel Taylor

+ Title: Designer / Animator

+ From: Coatesville, Pennsylvania

+ Currently living in: Brooklyn, NY

+ With Trollbäck for: 4 months

+ Instagram@nijeltaylor

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2017.07.25

Oxygen Rebrands to Focus on Crime

Earlier this year, Oxygen announced their intention to become television’s newest full-time destination for investigative crime programming. We were thrilled to be involved in helping them capitalize on audience demand for more “Crime Time,” and to witness the launch of their striking new branding package last Wednesday.

Intrigued? While we’re putting the finishing touches on the case study, read more about the rebrand in this exclusive from The Hollywood Reporter.

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2017.07.19

Beauty+Logic: I Share Therefore I Am Not

by Elliott Chaffer, Executive Creative Director

To be clear: I am not talking about the false value that people and brands place on the amount of shares they get or “friends” they have on social media. Nor am I talking about file sharing, timeshares, ride shares, re-shares, shareholders or company shares. And frankly, I couldn’t care less about selfies, hashtags, cat pics, or pictures of what you ate last night. Share a real meal with someone instead and find out something new.

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2017.07.06

Tribune Broadcasting Launches “morning dose.”

Start your day with “morning dose.” Our branding for the new morning show launched on June 29th in syndicated Tribune Broadcasting markets. Leveraging the media reach and data analytics of digital publisher Dose, it’s the first daily wake-up show of its kind to focus on storytelling driven by trending social content. View the full case study here.