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2017.05.18

NBCU 2017-2018 Upfront

NBCUniversal’s upfront season is in full swing, showcasing everything that media buyers and audiences have to look forward to in their 2017-2018 portfolio. From their “Unequaled” anthem campaign to Monday night’s finale at Radio City Music Hall, here’s a look at some of our recent work for NBCU and their vast network of entertainment brands.

+ A 12 spot campaign, produced in collaboration with Trollbäck+Company, leverage NBCU’s proprietary assets to showcase their premium content and massive audience scale both on air and online.

+ SYFY is embracing its superfan culture with a new sonic brand identity that we’re launching soon.

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+ We partnered with NBCU on a breathtaking experiential sports moment, spotlighting their exclusive broadcast rights to the biggest sporting events of 2018; including the FIFA World Cup, Super Bowl LII, and the Winter Olympics.

+ Shift happens. Our rebrand for NBC Universo is one way NBCU is elevating its Hispanic portfolio and redefining Spanish-language programming.

We are thrilled to be supporting NBCU’s new “Unequaled” positioning across so much of the brand portfolio. Keep checking in with us – we’ll have more updates and case studies to share with you soon.