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2017.03.08

NBC Universo Refresh Breaks Boundaries

Our work for NBC Universal continues with an elevated brand refresh for Universo, now the fastest-growing Hispanic channel for millennials and adults. Guided by the mantra, “Breaking Boundaries,” we employed strategy, design, animation, and sound to create a minimalist new look for the property with a distinctly Latin pulse.

“Trollbäck+Company is a premiere branding agency that has not only shaped the look of mainstream TV in America, but also internationally with impressive work for BBC and SVT Sweden,” says VP Creative Flavio Alvarez. “It’s always fresh and different…We really pushed them to continually surprise us.”

Our team emboldened the brand with a content-first design system system based entirely on a new Universo logo, deconstructed typography, rhythmic animation, and a bold use of negative space.

Beyond the visual makeover, music was instrumental in building a strategic framework for the brand refresh. Working closely with Grammy Award-winner José Luis Pardo, music helped lead the animation approach, built around recorded ambience and original percussion tracks inspired by a broad spectrum of Latin music genres, both old and new.

“‘Breaking Boundaries’ comes at a perfect time,” says Executive Creative Director Alex Moulton. “It allows the media brand to speak more authentically and reflect the depth of Latino culture in the U.S.”

For more on how we broke boundaries for NBC Universo, visit our case study.