NBC Rio 2016 Logo
Flame + Glory
The NBC Olympics logo is one of the most powerful visual symbols in sports.
Its widespread, multi-platform distribution and a lifespan extending well beyond the main events of the Olympic Games ensure that it will make its mark for years to come. The NBC Rio 2016 logo intertwines several crucial elements present in the Games: Energy, Grandeur, Inspiration and Motion.
We merged the colors of the Brazilian flag with the NBC brand palette to form three different color elements overlapping in motion beneath the logo typography. These three components in turn represent sun, land, and water and they animate to create a dynamic, colorful background. The shapes echo the Rio landscape and mountain topography, as well as the bright mood of the city. The movement of the animation represents the energy of the Games and NBC’s up to the minute, exciting live coverage of each event.