Client: TBWA/Chiat/Day
Director: Joe Wright
Infinit’s ‘Beyond Machine’ campaign creates a visual narrative by connecting the G35’s features with the immersive experience of driving it. “Swell” uses a stylized frozen wave, hanging mid-break as a visual metaphor to represent the harnessed force of the G35’s acceleration ‘Swell Technology.’
Director: Joe Wright
Infinit’s ‘Beyond Machine’ campaign creates a visual narrative by connecting the G35’s features with the immersive experience of driving it. “Swell” uses a stylized frozen wave, hanging mid-break as a visual metaphor to represent the harnessed force of the G35’s acceleration ‘Swell Technology.’
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