Pattern + Play
© 2012

Barnkanalen is a Swedish public children's network filled with personality, energy and a punch. We had way too much fun talking about Alexander Girard — if that is even possible.

To create a network identity that pleases both children and adults equally is never a simple task. The children’s network Barnkanalen was the final installment of the 2012 SVT rebrand. Taking cues from Alice In Wonderland, Alexander Girard’s textiles, and Eames’ playful design, we created a dynamic, young, yet stylish design. Green screen and high-speed talent promos added to the fun. Unique, flexible design systems allowed SVT to repurpose the content in a broad range of IDs at virtually any length.