At a time when so much news reporting is about opposing camps yelling at each other, we were happy to help a new player add some civility to the fray.
It was important to find a unique American voice for Al Jazeera America. The network wanted to connect warmly with both major US metros and the Heartland, standing apart from other Al Jazeera territories. To represent the sweeping stories and information thread together by this powerful news agency, we developed ribbons of converging light. As it flashes through glorious American landscapes, our world is illuminated with energy and power. The network look is modern and bold, with bulletproof classic design (hi, Helvetica). The comprehensive branding package includes animated logos, IDs, news, business, sports, weather opens, as well as all the on-screen news architecture.