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2017.06.06

AICP Week 2017

AICP Week 2017 is underway, and we are thrilled to continue our involvement with the organization both as branding partners and event participants.

As in past years, we have created a motion graphics package to celebrate the craftsmanship of independent commercial production. This year’s open, directed by CD Brian Bowman, once again premieres at the MoMA, and sets AICP’s new logo by Collins in motion: their first brand redesign in nearly 20 years.

We are also pleased to share our involvement in two “Base Camp” panels this year. Brian moderates “The Technology of Experience,” leading a discussion on how marketers can develop immersive, experiential content. And on Wednesday, June 7th, our founder Jakob Trollbäck will represent Trollbäck+Company’s The New Division on “Marketing for Change,” stressing the importance of socially responsible, sustainable branding.

Congratulations to everyone involved in making this year’s AICP Week a success, and to the winners of the prestigious NEXT awards.