Our Leadership

Trollbäck+Company is a branding and design studio established in 1999 by celebrated Swedish designer Jakob Trollbäck. We work with mission-driven organizations and global brands to create strategy, design, content, and experiences that stimulate bold actions and produce lasting impact.

Our Scandinavian principles continually inspire brand expression that is purposeful and emotional, underlined by our core philosophy, “Discard everything that means nothing.”

When you work with us, we invite you to join in our vision for a brighter future.

Jakob Trollbäck Founder
Danielle Garcia Chief Financial Officer
Alex Moulton Chief Creative Officer
Erica Schrager Executive Producer
Elyse Roth EP Business Development
Kevin Anderson Account Manager
Suzie Cimato Head of Production
Elliott Chaffer Executive Creative Director
Brian Bowman Creative Director
Rosie Garschina Creative Director
Jorge Peschiera Creative Director

Our Disciplines

Strategy

We invite honest communication to foster powerful collaboration. Our method for defining actionable brand strategy begins with listening to stakeholders, employees, and customers. Through interviews, observation, and research, we help your team cultivate empathy and insights, clarify challenges, and align on the foundational principles of your brand.

  • Naming
  • Audit and Research
  • Principles and Values
  • Positioning
  • Brand Architecture
  • Customer Journey
  • Brand Voice
  • Content Strategy

Design

We believe that true beauty is found in inspired moments of clarity. This boundless pursuit of beauty and logic defines our design practice and leads to breakthrough results for our clients. We apply a thoughtful design approach to all visual, auditory, and multi-sensory touchpoints in order to create more meaningful brand experiences.

  • Visual Identity
  • Audio Branding
  • Motion Design
  • Design System
  • Typography and Icons
  • Digital, Mobile, Web
  • Product and Packaging
  • Brand Book and Toolkit

Content

Our ability to create innovative content differentiates our approach to brand building. Over the past two decades we have evolved our passion for motion design into a full-service, award-winning production studio. With limitless potential to imagine and execute, we use our talents to create works that are emotionally resonant and inspire action.

  • Live Action Direction
  • Video and Photography
  • Animation and CGI
  • Print and OOH
  • Digital and Social
  • Development
  • Film Titles
  • Music and Sound

Experience

We blend our design principles with strategic rigor to build exceptional experiences that connect people in the real world. From insightful workshops to large-scale installations, we help our clients engage audiences with a clear brand message through unexpected, delightful, and forward-thinking participation.

  • Environmental
  • Retail
  • Activations
  • Workshops
  • Exhibits
  • Wayfinding
  • B2B Events
  • Training

Our Impact

We are elated to announce The New Division, our Stockholm-based agency dedicated to helping companies communicate sustainability and social engagement. Led by our founder Jakob Trollbäck, the agency is building upon our ongoing work with the United Nations and bringing creative strategy to global CSR initiatives. Visit The New Division

Our Clients

  • A+E Networks
  • AICP
  • AIGA
  • AMC Networks
  • Apple
  • BBC
  • CBS Corporation
  • Calvin Klein
  • Canon
  • Chase
  • Comcast
  • DirecTV
  • ESPN
  • FOX
  • HBO
  • House of Marley
  • IBM
  • Miramax
  • M2M
  • NBCUniversal
  • NFL
  • National Geographic
  • Nike
  • Perry Ellis
  • Salesforce
  • Sesame Street
  • Showtime
  • Spotify
  • SVT Sweden
  • TED
  • Target
  • The New School
  • The New York Times
  • The United Nations
  • The Weather Channel
  • Time Warner
  • USA
  • Verizon
  • Viacom
  • Visa
  • Volvo
  • We Mean Business
  • World Science Festival
  • YouTube